September , 2022
Evie & Grey has just organically grown from my desire to shake up the baby industry. As a mum of two small boys, I have walked this journey (actually… mostly run… let’s be honest!) and I know what the industry needs. As a first-time mum-to-be, I felt completely underwhelmed by the options available to new parents. The designs lacked inspiration, any sense of vitality and totally ignored the identity of us parents. I wanted to incorporate my personal style and appreciation for fashion with ethically made, organic fabrics. For the very first time, I could see myself in the choices I made for my baby and that became the ethos of the Evie & Grey brand. What makes us so unique is that first and foremost, we design for you.